01
Real margins, real logistics
Sourcing, pricing maths, payments and couriers that actually work in Pakistan and abroad.
E-COMMERCE · 8 WEEKS
Your own store. Live and selling.
Eight weeks from an idea to a live store — your own site plus a local marketplace shop — with products listed, payments working and your first traffic running.
Duration8 weeksScheduleTimings announced soonLive classesTo be confirmedSeats25 maxFormatOnline + onsiteFeePKR 12,000/month
Next cohort — dates announced soon.
WHY THIS COURSE
We teach the parts the hype merchants skip.
02
You launch for real
A live store with listings, payments and a traffic campaign running — not a slideshow about one.
03
Local and international
Your own site plus a marketplace shop: Daraz at home, Shopify-stack selling abroad.
CURRICULUM
What you learn, week by week
Model & product
How e-commerce actually works, choosing your model, and validating a product before you spend on it.
- Own store vs marketplace vs dropshipping vs holding inventory
- Local (Daraz, Instagram/WhatsApp commerce) vs international (Shopify, Etsy, Amazon basics)
- Realistic economics: margins, capital and an honest look at the hype
- Product and niche research, sourcing and pricing maths
- Projects: a chosen model, a one-page plan and a validated product shortlist
Build the store
The store itself: pages that convert, listings that rank, payments and fulfilment end to end.
- Shopify (or your own site) plus a Daraz marketplace shop
- Product pages that convert, mobile-first design and trust signals
- Listings and product content, written with AI and kept honest
- Marketplace SEO: titles, keywords and images
- Payments: local gateways, cash-on-delivery, Payoneer and Wise
- Couriers, fulfilment, returns and COD handling
- Projects: a live store with 5–10 finished listings and payments working
Traffic, operations & scale
First traffic, the day-to-day of running it, and a realistic plan to grow.
- Meta, TikTok and marketplace ads; organic social and WhatsApp selling
- Reading the numbers: CAC, conversion and AOV
- Orders, customer service, reviews, inventory and cash flow
- A one-page store dashboard, with AI in the operations loop
- Retention: repeat customers, email and WhatsApp
- Capstone: the store live with traffic running, plus a 90-day growth plan — presented
Class schedule
DaysTo be announced
TimeTo be announced
Total classesTo be confirmed
FormatLive, onsite in Lahore or online
RecordingsAvailable for revision
Cohort sizeCapped at 25
Fee & what is included
Monthly feePKR 12,000
Course duration2 months
RegistrationPKR 10,000 — one-time, refundable within week 1
Hidden costsNone
PKR 24,000Total course fee · paid monthly
WHAT YOU WILL BUILD
I.
The live store
Your own site plus a marketplace shop, with 5–10 finished listings.
II.
The machinery
Payments, couriers and fulfilment set up end to end — and actually working.
III.
The launch
A traffic campaign running and a 90-day growth plan, presented.
WHERE IT CAN TAKE YOU
Roles a strong graduate competes for
Your Own Store
Local + international
Selling from your own site and Daraz from week eight, built to grow.
E-commerce Manager
PKR 80k – 180k / month
Brands and agencies hiring people who can run stores end to end.
Marketplace & Store Operations
PKR 60k – 150k / month
Running Daraz and Shopify operations for companies.
Client Store Management
Paid retainers
Building and running stores for clients as a service.
A few months from now, you've either shipped something real, or you haven't.
The next cohorts are opening for applications. Apply now, or message our team if you have questions.