01
Taught by practitioners who run real spend
You learn from people managing live campaigns and real ad budgets — not theory decks.
DIGITAL MARKETING + SEO · 8 WEEKS
Marketing that moves the numbers.
Digital marketing and SEO in eight weeks. Rank on Google, run paid ads on Meta and Google, grow on social — and leave with a real campaign in your portfolio plus Google and Meta certifications.
Duration8 weeksScheduleMon / Wed / Fri, 5:30–7:00 PMLive classes24Seats25 maxFormatOnline + onsiteFeePKR 12,000/month
Next cohort — dates announced soon.
WHY THIS COURSE
Certificates don't rank pages. Campaigns do.
02
A real campaign in your portfolio
Strategy, SEO, paid ads and reporting, assembled end to end and presented by week eight.
03
Google & Meta certifications included
Industry certifications layered on top of the portfolio work, at no extra cost.
CURRICULUM
What you learn, week by week
Strategy & SEO
Campaign strategy against real goals — then search: keywords, on-page, content, technical and local.
- Channels, funnels and the customer journey
- Campaign strategy, goals and KPIs — Pakistani and international context
- Keyword research and search intent
- On-page optimisation: titles, meta, headings and structure
- Content, technical and local SEO with Google Business Profile
- Projects: a campaign brief, a keyword map and an optimised page
Social & paid ads
Organic social that earns reach — then paid campaigns on Meta and Google, built properly.
- Platform strategy: Instagram, Facebook, LinkedIn and TikTok
- Content pillars and a 30-day content calendar
- Meta Ads Manager: objectives, audiences, creative and budgets
- Google Ads: Search, Performance Max and Quality Score
- Conversion tracking and reading results
- Projects: a 30-day calendar, plus Meta and Google Search campaigns with tracking
Measure, report & capstone
Email and GA4 reporting — then the full campaign assembled, presented and certified.
- Email sequences, segmentation and deliverability
- GA4, UTM tracking and a one-page dashboard in Looker Studio
- Reporting results clearly to a client or manager
- Capstone: a complete end-to-end campaign, presented
- Google and Meta certifications
- Portfolio, freelance and interview prep
Class schedule
DaysMon · Wed · Fri
Time5:30–7:00 PM
Total classes24 across 8 weeks
FormatLive, onsite in Lahore or online
RecordingsAvailable for revision
Cohort sizeCapped at 25
Fee & what is included
Monthly feePKR 12,000
Course duration2 months
RegistrationPKR 10,000 — one-time, refundable within week 1
CertificationsGoogle & Meta — included free
Hidden costsNone
PKR 24,000Total course fee · paid monthly
WHAT YOU WILL BUILD
I.
The SEO package
A keyword map, an optimised page and a live local listing on Google Business Profile.
II.
Live ad campaigns
Meta and Google Search campaigns with audiences, creative and conversion tracking, set up properly.
III.
The capstone campaign
Strategy to reporting, assembled end to end and presented — with Google and Meta certifications on top.
WHERE IT CAN TAKE YOU
Roles a strong graduate competes for
Junior Digital Marketer
PKR 60k – 140k / month
Agencies and in-house marketing teams.
SEO Specialist
PKR 80k – 180k / month
One of the most consistently hired digital skills in Pakistan.
Performance Marketer
PKR 80k – 200k / month
Paid-ads specialists on Meta and Google — high demand, measurable results.
Freelance / Upwork
USD 10 – 30 / hour
Marketing and SEO clients, local and international.
A few months from now, you've either shipped something real, or you haven't.
The next cohorts are opening for applications. Apply now, or message our team if you have questions.